Sfmc Solutions Lead
Job Description
Who We Are:
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song
You Are:
We are looking for a highly effective SalesForce Marketing Cloud practitioner to join our team. This person will utilize best practices and methodologies to design and implement the best solution for our clients. This key member of our team contributes to the entire software development lifecycle including analysis, requirement specification, use case and data modeling, development, testing, and implementation as well as educating and leading others in the form of code reviews, workshops, and documentation.
The Work:
Engage with the customer to understand their unique business challenges and initiatives .
Work with business and technology client representatives to gather technical and business requirements in a consultative manner.
Analyze requirements and provide best practices suggestions in the design of the solution.
Design and create training materials needed for the project (e.g. job aids, reference guides, campaign flows).
Oversee the management of project’s documentation.
Lead the implementation of Marketing Cloud workstream ensuring that data is connected appropriately
Configure, build, and test journeys or automations based on proposed designs
Qualifications
Here’s What You’ll Need:
Minimum of 6 years of campaign management experience using Salesforce Marketing Cloud.
Minimum of 6 years designing marketing solutions (e.g., capability assessment, requirements gathering, experience design, process reengineering).
A minimum of a high school diploma or GED is required for this position
Must have experience working on marketing automation platforms integration and activation
English is required for this position as this role will regularly interact with English-speaking stakeholders across Canada. Due to the significant high volume of interactions with these English-speaking stakeholders, which is inherent to this position, it is not possible to reorganize the company's activities to avoid this requirement.
Bonus Points If:
Bachelor’s Degree +
Bilingual English/French speaking with the ability to converse in both technical and business conversations is highly preferred.
Previous technology consulting work experience is an asset.
Hands on experience on Marketing Cloud Engage
Have worked on Data Cloud, Loyalty Cloud and/or MCP activation use cases
Certifications with Salesforce marketing suite
Ability and willingness to split time between management and hands-on software design, development, and review
Strong leadership skills, including the ability to deliver constructive feedback and the ability to lead by example
Hands on experience estimating development tasks
Ability to anticipate issues and formulate remedial actions
Experience managing and/or being managed by remote teams/offices
Excellent verbal and non-verbal communication skills
Bonus points for experience with: Agile (SAFe) project management methodology and associated tools like JIRA, Confluence, etc.