Global Market Research Specialist
The Data Marketing & Insights team is looking for someone who is passionate about market research to take part in leading our brand and advertising market research initiatives.
As a Market Research Specialist, you will be tasked with developing and managing market research projects related to our brand and advertising performance for all BRP brands globally (Ski-Doo, Sea-Doo, Can-Am, Marine). You will collaboratively work with the brand teams to monitor our brand health, measure the impact of our advertising strategies, and ensure constant improvement.
You will work closely with external suppliers during each step of the research projects, including the elaboration of the research plans and tools, the analysis, and the reporting.
By also leveraging other data sources, you will develop your knowledge of the industry and of the consumers to identify opportunities and suggest clear recommendations that will guide our marketing strategies and tactics.
YOU'LL HAVE THE OPPORTUNITY TO:
Lead trackers for all BRP brands and monitor brand and advertising KPIs.
Design and execute custom market research to address information gaps
Recommend research methodologies & sampling frameworks
Develop optimal collection tools for all research projects under purview
Prepare research reports and action plans for corporate & executive stakeholders
Interpret available consumer data to build actionable insights
Be the voice of the customer in strategic meetings
Provide strategic recommendations to marketing and business management
YOU'LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:
Minimum 8 years' experience across various market research and insights roles.
Proactive connector, able to liaise with all relevant internal stakeholders.
Naturally curious, self-motivated and obsessed with data integrity.
Previous experience visualizing and storytelling data for non-data audiences.
Proficiency with consumer intelligence platforms (Qualtrics, Sprout, Display R)
Experience with multivariate analysis and other statistical techniques preferred.
Do you have other qualifications? Tell us what is unique about you that is a great addition to the team.
Does this sound like you? We look forward to receiving your application.
ACKNOWLEDGING THE POWER OF DIVERSITY
BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead!
For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning.
AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.
Let's start with a strong foundation — You want it, we have it:
- Annual bonus based on the company's financial results
- Generous paid time away
- Pension plan
- Collective saving opportunities
- Industry leading healthcare fully paid by BRP
What about some feel good perks:
- Flexible work schedule
- A summer schedule that varies by department and location
- Holiday season shutdown
- Educational resources
- Discount on BRP products
WELCOME TO BRP
We're a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 20,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it's not about the destination; It's about the journey.
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