Sr. Omnichannel Manager

At Bayer we're visionaries, driven to solve the world's toughest challenges and striving for a world where ,Health for all, Hunger for none' is no longer a dream, but a real possibility. We're doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining 'impossible'. There are so many reasons to join us. If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice.

Sr. Omnichannel Manager

Provide hands on support of the Veeva/MedCRM integrated multi-channel marketing (IMCM) system's functionality, acting as the Level 1 support within Sales Operations/Commercial excellence to ensure system stability, change management, user adoption and proficiency. Platform Expert, coordinates evolving business requirements from the Squads to ensure development and implementation of the external platforms to meet them. Identification and mapping and execution of projects related to Veeva IMCM (integrated multi-channel marketing) for 100 field based employees.

Bayer is committed to a flexible hybrid working environment. This is a permanent position based out of Mississauga, Ontario or Montreal, Quebec.

What you will do:

• Provide platform support & expertise for campaign and content development related to product omnichannel marketing plans.
• Provides input & recommendations into the Product & Customer squads based on system & process knowledge of Omnichannel best practices in order to develop long term and short term business & technical requirements and strategies that drive business effectiveness as it relates to Omnichannel.
• Responsible for onboarding new staff and train them on omnichannel platforms.
• Responsible for all change management activities related to new platforms & develops various documentations, user manuals, end user training materials for Omnichannel and training end users on Omnichannel channels (at launch and ongoing).
• Tracks adoption/engagement and develops adjustments as needed aiming to maximize user experience for continuous improvement.
• Develops and ensures adherence to production schedules and deadlines pertaining to IMCM Implementations, provide effective support to Veeva IMCM End Users.
• Primary point of contact with external vendors related to omnichannel platforms (Aktana, ITG).
• Supports brand teams in Producing Digital Marketing output, including content and functionality for websites, user acceptance testing, online advertising, e-mail blasts/journeys/newsletters, video channels (e.g. YouTube) and HTML email creation and marketing.
• Update Bayer web hub with content changes and organization aligned to therapeutic omnichannel plan.
• Educates internal clients and increases their understanding of IMCM and Digital marketing capabilities and technologies.
• Stays abreast of Digital Marketing technology innovation and works collaboratively with the extended Global Digital Marketing team and Digital Head to ensure that new approaches are strategically brought to the marketplace.

Who you are:

• Bachelor's degree or equivalent
• Minimum of 5 years of related experience or equivalent
• Veeva Content Factory/Vault, HTML, multimedia, SEO, SEM, Adobe/Nexxus and other marketing platforms
• Implementation and support of Veeva CLM Vault and Content Factory, this includes content migration, trans creation, QA, L1 end user support
• Implementation and support of some or all of Veeva Integrated Multi Channel Marketing (IMCM) Platforms: CLM/eDetailers/Digital Sales Aids, Approved e-mail, Engage for Portals, Engage Meetings, Engage Webinar
• Adobe Creative Suite (e.g. Photoshop, Illustrator, Flash and Dreamweaver) as well as Adobe DPS/Adobe mobile
• Strong Technical Expertise combined with business acumen and leadership with end user/ customer focus
• Strong business acumen and effective relationship management with Marketing/Brand teams along with a strong end user/ customer focus
• Strong project management skills with the ability to manage complex project plans and drive to milestones
• Results orientation, with a premium on accurate, timely execution
• Strong collaboration skills
• Desire to work in a fast paced environment and ability to adapt to changing priorities
• Experience in the field as a Sales Rep or MSL
• Bilingual an asset

What we offer:

• Competitive compensation and rewards package
• Collaborative, diverse and inclusive culture
• Career development and global opportunities
• Work-life flexibility programs such as flex hours, employee discounts, volunteer days, wellness, and other employee offerings

Bayer is committed to fostering, cultivating and preserving a culture of Inclusion and Diversity. We embrace and encourage our employees' differences and believe that our people are our most valuable asset. The collective sum of individual life experiences, knowledge, innovation, self-expression, unique capabilities that our employees invest in their work represents our culture, reputation, and Bayer's values and purpose.

All referral candidates must first be submitted via our internal referral system by a current Bayer employee in order to participate in the referral program. Once a Bayer employee has successfully referred you in our system, you will receive an automated email with instructions on how to complete your application.

This posting will be available for application until at least March 18, 2025.

#LI-Remote

Bayer welcomes and encourages applications from people with disabilities. Candidates participating in our selection process requiring accommodation due to a disability or medical need are encouraged to notify the Bayer representative that they will be meeting with to ensure appropriate arrangements can be made.

Location:

Canada : Ontario : Mississauga || Canada : Quebec : Montreal

Division:

Pharmaceuticals

Reference Code:

840940