Manager, Trade Marketing - Markham

Position Summary:

Reporting to the Director, Revenue Management, the Manager, Trade Marketing will lead the execution of marketing programs to drive consumption and brand consideration for our brands. The role will work closely with our external supplier partners and internal sales team to support the achievement of annual brand KPI's (distribution, sales growth, etc.) within the required budget parameters.

Key Accountabilities:

• Brand execution responsibility for all grocery products in the Sofina portfolio;
• In conjunction with our grocery partners, create and implement the annual marketing plan with a specific focus on impactful brand execution at key retailers (i.e. merchandising, promotion);
• Support the evaluation of brand performance against key metrics (promotional ROI, planned spend) and recommend areas of improvement;
• Contribute to monthly performance meetings (Consumption trends, Inmarket conditions);
• In collaboration with consumer insights team, provide sales support with analysis of market/consumer data to capitalize on opportunities and mitigate risks at the customer level;
• Proactively analyzes promotional results for optimization purposes, as well as to identify outside of the box best practices that can be recommended across the organization - promotional discount levels/tactics, ad focus, displays, etc.;
• Works with partner Brand Marketing teams to develop, organize and communicate tools for the sales team including sell sheets, point of sale material, customer programs, instore signage etc.;
• In market travel to understand retail banner environment to drive impactful.

Requirements:

• Degree/Diploma in a Business discipline w/at least four years CPG experience (Trade/Brand MKTG or Sales);
• Strong analytical skills and understanding of trade spend drivers and measurements (ROI);
• Experience analyzing SKU/category level data; proficiency with Microsoft Office, especially Excel;
• Familiar with Nielsen reporting tools & customer reporting tools (i.e., LDIA, IRI, Retail Link);
• Self-motivated and able to handle multiple / diverse tasks;
• Able to communicate complex quantitative analysis in a clear, precise and actionable manner;
• Ability to build cross functional relationships (sales, marketing, finance, insights); collaborative strength;
• Excellent written, verbal communication and presentation skills;
• Valid driver's license and ability to travel.

#SMARK

Sofina Foods Inc. is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act ('AODA'). Applicants are asked to make their needs/requirements, for the purpose of accommodation under AODA, known to Human Resources when they are contacted for an interview.