Marketing and Events Coordinator

A NEW BREED OF ENTERTAINMENT

With almost 150 years of proud horseracing history, Woodbine Entertainment Group is the founding pioneer and largest operator of professional horseracing in Canada.

Building on our rich past, we are surging ahead to the future with an energized, new vision. Today we deliver the most thrilling and highest quality racing, dining and entertainment experiences to our visitors. In doing so, we remain a world-leader in horse-racing — and also among the most exciting and diverse entertainment facilities on the globe.

What we're looking for
Woodbine Entertainment is on a mission to be a guest-centric marketing powerhouse! We are currently looking to hire a highly qualitied Marketing & Events Coordinator reporting to the Destination Marketing Manager. This role plays a crucial part in driving the success of Woodbine Entertainment by coordinating and executing impactful marketing and event initiatives. The successful candidate will work closely with cross-functional teams to implement strategies that enhance brand visibility, generate revenue, and achieve business objectives across key areas, including Woodbine Racetrack and Woodbine Mohawk Park's signature racing events, hospitality, and brand signage. Responsibilities will include managing integrated promotional campaigns and assets across all owned and paid media platforms, and on-site event logistics and execution.

The difference you will make
Woodbine's signature racing events and dining experiences are completely unique and unparalleled in the Greater Toronto market, and we are actively trying to build awareness, interest, and trial of these incredible experiences among new customers.

Key Responsibilities:

• Assist in the development of marketing campaigns and promotions aimed at growing wagering and hospitality revenue and increasing attendance of ticketed and non-ticketed race-centric events under the guidance of the Marketing Manager

• Aid with on-site event execution, set-up, tear-down and clean up; vendor coordination and post-event reporting

• Assist with the execution of on-site activations; manage promotional inventory and signage plus handle on-site set-up and tear down as required

• Coordinate and support the development of high-quality creative, working with Woodbine's creative services team, that delivers on project goals/objectives, timelines, and budgets

• As a brand champion you will ensure all communications, signage and advertising is cohesive and on brand according to Woodbine brand guidelines and style guide

• Liaise with internal cross functional teams and external partners to ensure marketing assets and inventory are trafficked and in market as planned

• Support briefing of media agencies; manage deadlines, and delivery of all creative requirements

• Create and edit content for online media include email communication and website properties

• Provide daily support to stakeholder requests within the Destinations Marketing portfolio

• Deliver strategic input into the Destination portfolio by setting forth new ideas and ways to enhance the effectiveness of marketing campaigns

• Understand the target customer, consumer and market trends and opportunities to better promote Woodbine racing and hospitality offerings

• Provide support for a variety of marketing projects including gathering, researching and analyzing campaign results and providing detailed KPI based postmortem reports

• Ensure business recommendations and post-analysis metrics are well-documented including lessons learned to provide insight into future planning

• Contribute to a positive team and work environment

Qualifications:

• 1-year experience in marketing with preference to those with experience in hospitality/food and beverage and/or event marketing, as well as an end-consumer/guest centric marketing capacity

• College or university degree in marketing, advertising, or communications

• Strong understanding of advertising

• Experience managing the development and execution of marketing deliverables to support objectives

• Creative mind with advanced written and verbal communication skills

• Professionalism and interpersonal skills to represent Woodbine Entertainment to external customers, agencies, and suppliers

• Solid organizational skills and detail oriented

• Occasional weekend work required during major event season

• Self-motivated with the ability to work independently to identify and complete work goals

• Must be a highly collaborative team player

• Must be able to travel between Toronto and Milton locations on a regular basis

• A personal vehicle is an asset

Diversity, Equity, Inclusion and Belonging

Be Yourself.

We believe differences should be valued and celebrated. By building diverse and inclusive teams, we strive to provide a more authentic and empowering work experience that unlocks the potential of our people. Regardless of race, religion, colour, national origin, sex, gender, expression, sexual orientation, age, marital status, veteran status, or disability status, we believe everyone has the right to express their ideas, ambitions, and pursue their goals with confidence and integrity. Diversity breeds innovation. We want people to think differently. Our commitment is to build a culture that welcomes everyone and leverages their unique perspectives to be a great entertainment company that shares the thrill of horseracing experiences with the world.