Partnership Marketing Specialist
Purpose
Reporting to the Manager, Partnership Marketing, this position has oversight over implementation of Rocky Mountaineer's marketing plans with trade partners, and non-traditional partners. This includes the management of account relationships, championing and supporting on trade engagement initiatives globally, and being the subject matter expert (SME) in relation to all things partnership marketing related.
This role works collaboratively with the broader Marketing team and Outside Sales and Data & Insights teams with the goal of increasing brand awareness, consideration and ensuring the company reaches and exceeds sales targets. They are involved with larger cross functional and often global projects helping deliver key tactical outcomes.
Working knowledge of travel trade sales and the distribution channel is essential for success. Established stakeholder relationships would be a bonus.
Key Areas of Accountability
PARTNERSHIP MARKETING
• Help to exceed targets within specific geographical regions
• Deliver all required programs to market on time and on budget
• Develop strong and mutually beneficial relationships with key accounts
• Seen as an integral member and key contract with the Outside Sales teams
• Bring better efficiencies and cost savings wherever possible within the Partnership Marketing spend
• Ensure all communication elements are consistent with the Rocky Mountaineer brand
• Support the development and delivery of key trade engagement initiatives globally
MARKETING MANAGEMENT
• Define the partner engagement strategy across all accounts responsible for
• Manage comprehensive and multi-faceted cooperative marketing programs with global travel trade partners, including: setting objectives and targets, analysis of data, implementation of programs, the measurement, tracking and reporting of results and ROI
• Manage trade marketing deliverables for the region including: collateral development & production, trade event branding, content development and distribution and trade partner webpage development
• Champion the channel, region, and accounts responsible for when collaborating with various stakeholder groups in the organization, ensuring a complete understanding of the environment in which the accounts operate, their business, core objectives and performance
• Establish and nurture strong cooperative working relationships with key accounts marketing departments
• Demonstrate strong negotiation skills, ensuring Rocky Mountaineer is receiving the strongest exposure in all trade marketing initiatives
• Help establish trade marketing standards and performance targets to ensure program results are measured and achieved; recommends ways to improve efficiencies
• Understand and disseminate consumer and market insights that will impact strategic and tactical marketing decisions
OPERATIONAL ACTIVITIES
• Work with the Manager for all aspects of budget preparation, expenditures, monthly monitoring and year-end accountability for the region and accounts specified
• Apply expertise to implement best practices and review processes and procedures to identify opportunities to improve efficiencies
• Collaborate with multiple internal teams including Marketing, Sales, Data & Insights, Finance, Product/Operations and Guest Experience
• Participate in regular business and market development meetings both locally and internationally
• Provide presentations to the organization, including: campaign review, procedural changes, updates
• Has a strong understanding of emerging trends, issues, and opportunities in the travel and hospitality sector
• Represent Rocky Mountaineer at events; as required
• Support the Partnership Marketing team; as required
Qualifications
Education / Certifications / Knowledge
• University degree, with post-secondary education in marketing or relevant experience
Experience
• 4-5 years in a tourism/travel trade sales and/or marketing role
• Experience in brand management, market research, print and digital marketing
• Experience in managing budgets
• An established network in travel and tourism; regarded as an asset
Skills
• Solid understanding of travel trade and the distribution channel
• Solid understanding of social media channels
• Confidence in leading multi-faceted projects
• Demonstrated ability to think strategically
• Exceptional negotiation skills with a goal to find a win-win for all parties at the table
• Excellent presentation, verbal, and written communication skills
• Service oriented with a strong customer focus
• Ability to make decisions and effectively communicate information
Working Conditions
• Hybrid working, 3 days from office based in Vancouver.
• Due to time zone differences must be able to work flexible hours
• Flexible to travel as required
Compensation
- The base salary offered for this role is $65,000 to $75,000 per annum and can vary based on job-related expertise, qualifications, experience and internal equity.
- Eligible for Rocky Mountaineer's discretionary bonus program
Eligible Benefits
Rocky Mountaineer supports our team members' health and wellness by providing a comprehensive medical plan with 100% employer paid premiums, some of which includes:
- Medical, Dental, Vision, Life Insurance
- Short term disability, long term disability benefits
- Travel emergency assistance
- Vacation time and sick time
- Up to 5% RRSP and/or TSFA match
- Two complimentary annual train tickets after first year of employment
Rocky Mountaineer is an equal opportunity employer, driven by our values of creating meaningful moments, being one team, and achieving extraordinary outcomes. Our strong company culture supports our vision of a diverse, open, safe, and respectful workplace. We celebrate diversity and are committed to creating an inclusive environment for all team members. If you require any accommodation during the application process or throughout your employment, please let us know. We will work with you to ensure your needs are met and to create a supportive environment.
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