Regional Sales Manager- Vancouver And Western Canada Region
Rich’s, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $4 billion, Rich’s is a global leader with a focus on everything that family makes possible. Rich’s®—Infinite Possibilities. One Family.
Purpose Statement
The Regional Sales Manager will be accountable for the execution of the Food Service Division (FSD) and strategic plan priorities and AOP objectives for the western Canada sales team. In addition to coordinating with national assets (Customer Marketing and Culinarian Team) against the growth management of assigned market targets.
This professional should live in the greater Vancouver area and territory will cover all of Western Canada.
Key Accountabilities and Outcomes
- Flawlessly execute Playbook tactical imperatives
- Co-Develop (with National Sales Manager) and execute market plans within assigned geography including:
- Measured penetration of assigned 80/20 operator base holding and driving distribution – LLO’s
- Aggressively driving distributor access and operator pull-through of New product priorities
- Key segment support
- Achieve volume and margin plans by segment including: base solidification and growth, strategic category incremental growth, achieving new products targets, Platinum SKU objectives, and RONA/GM capture.
- Build, and coordinate the execution of, individual market plans and quarterly governance structures including: Category/Segment/Operator specific targeting to tactically capture category share in every market.
- Maintain transparent governance of all assigned market accountabilities: Volume/Sales by segment, customer type, Budgets, promotional/event calendars, through Pipeline and Zone governance metrics
- Support FSD intelligence capture initiatives
Knowledge, Skills, and Experience
- Bachelors degree/ post secondary education required (in business mgt, finance, economics or marketing preferred). MBA preferred.
- Minimum 7 years in food service sales/ business development
- Minimum 3 years of experience in managing a direct sales force or brokers including preferred
- Experience managing and has established relationships with large regional accounts in Western Canada
- Strong project management experience
- Proven change management capabilities
- Competency in influencing and negotiating
- Solid written and verbal communications skills to include strong presentation skills
- Solid understanding of product and P&L’s, strong business and financial acumen
- Ability to multi-task, problem solve and troubleshoot
- Strong PC proficiency to include Microsoft Office Word, Excel, PowerPoint. Salesforce or other CRM preferred
- Travel up to 75%
In accordance with the Canadian Human Rights Act, Rich Products of Canada Limited, its subsidiaries and affiliates (“Rich’s”) will not discriminate against an applicant or employee on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, age, sex, record of offences, marital status, family status, handicap, sexual orientation or any other legally recognized protected basis under federal, provincial, or local law. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants.
Applicants with disabilities may be entitled to reasonable accommodation under certain provincial or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Rich’s. Please contact Rich’s Human Resources department at hrhelp@rich.com if you need assistance completing this application or to otherwise participate in the application process.