Marketing Portfolio Lead

At Bayer we're visionaries, driven to solve the world's toughest challenges and striving for a world where ,Health for all, Hunger for none' is no longer a dream, but a real possibility. We're doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining 'impossible'. There are so many reasons to join us. If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice.

Marketing Portfolio Lead

This opportunity strives to have:

• customers choose Bayer as their preferred provider for their operation;

• enable customer facing teams to run their local business for the benefit of customers and Bayer; and

• improve Bayer's customer experience and showcase the value of Bayer portfolio for farmers and retails through unique customer solutions.

Bayer is committed to a flexible hybrid working environment. This is a permanent position based out of Calgary, Alberta.

What you will do:

• Lead a comprehensive marketing campaign planning process, co-creating with cross functional stakeholders (e.g. customer facing, Marketing/CX, Market Development, Product Teams, Product Supply etc.)​

• Develop and deploy foundational marketing campaigns focused on priority solutions that incorporate feedback from Squads, Units/USS, Communities and Product Teams; and seek to balance broad foundational components and localized flexibility to maximize customer relevance, impact and efficiency​

• Lead creation and execution of crop/customer marketing programs and tactics (e.g. customized agronomic solutions, cross-sell/upsell programs, product launch incentives, discretionary customer offers etc.) to ensure that they meet or exceed customer needs​

• Execute prices in-market with Unit Lead support in alignment with Product Team's guidance

• Jointly lead sales activation initiatives, ensuring timely delivery and execution

• Coordination with Communications Leads in design and deployment of marketing materials and communications plans that enable Squads/Units to generate business opportunities by supporting customer needs. ​

• Align with other Marketing Leads to ensure a consistent, high-value Bayer brand experience is received in market, and to realize the overall customer obsessed vision we collectively strive for​

• Co-lead major customer events, product and agronomy training and key product launches.​

• Jointly lead product advisory teams supporting Market Development protocols and agronomic commercial research program prioritizations.

• Collaborate, coach, train and support customer facing colleagues to develop and implement local marketing tactics that achieve desired outcomes and meet or exceed Bayer standards
• Provide input as a contributing member to product development teams and CP lifecycle projects

Who you are:

• • B.Sc/B.Sc Ag/B.Comm/B.A in Business/Marketing or Agriculture related discipline​, (MBA or MSc would be considered an asset).
  • Minimum 8 years aligned business experience (Seeds & CP)​
  • Strong knowledge of the grower customer and the retail channel​
  • Effective organizational, project management and time management abilities​
  • Able to prioritize effectively and have strong attention to detail​
  • Ability to work effectively in cross-functional teams while supporting multiple priorities and deadlines ​
  • Commitment to communication, co-creation, collaboration working in cross functional team environments.
  • Valid driver's license

What we offer:

• Competitive compensation and rewards package
• Collaborative, diverse and inclusive culture
• Career development and global opportunities
• Work-life flexibility programs such as flex hours, employee discounts, volunteer days, wellness, and other employee offerings

Bayer is committed to fostering, cultivating and preserving a culture of Inclusion and Diversity. We embrace and encourage our employees' differences and believe that our people are our most valuable asset. The collective sum of individual life experiences, knowledge, innovation, self-expression, unique capabilities that our employees invest in their work represents our culture, reputation, and Bayer's values and purpose.

All referral candidates must first be submitted via our internal referral system by a current Bayer employee in order to participate in the referral program. Once a Bayer employee has successfully referred you in our system, you will receive an automated email with instructions on how to complete your application.

Bayer welcomes and encourages applications from people with disabilities. Candidates participating in our selection process requiring accommodation due to a disability or medical need are encouraged to notify the Bayer representative that they will be meeting with to ensure appropriate arrangements can be made.

Location:

Canada : Alberta : Calgary

Division:

Crop Science

Reference Code:

840219